{"id":66465,"date":"2025-05-09T14:11:54","date_gmt":"2025-05-09T12:11:54","guid":{"rendered":"https:\/\/www.loisium.com\/?p=66465"},"modified":"2025-05-20T12:41:21","modified_gmt":"2025-05-20T10:41:21","slug":"the-language-of-wine-how-symbols-define-the-loisium-experience","status":"publish","type":"post","link":"https:\/\/www.loisium.com\/en\/the-language-of-wine-how-symbols-define-the-loisium-experience\/","title":{"rendered":"The Language of Wine: How Symbols Define the LOISIUM Experience"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">At LOISIUM, wine culture goes far beyond the glass. Swiss artist Hugo Schaer has shaped the identity of each hotel with his signature symbols \u2014 a poetic visual language that weaves through cellars, walls, and sculptures. His work transforms every visit into a journey of discovery, where art and wine meet in perfect harmony.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2048\" height=\"1365\" src=\"https:\/\/www.loisium.com\/wp-content\/uploads\/2025\/05\/IMG_8865.jpg\" alt=\"\" class=\"wp-image-66433\" style=\"width:840px;height:auto\" srcset=\"https:\/\/www.loisium.com\/wp-content\/uploads\/2025\/05\/IMG_8865.jpg 2048w, https:\/\/www.loisium.com\/wp-content\/uploads\/2025\/05\/IMG_8865-500x333.jpg 500w, https:\/\/www.loisium.com\/wp-content\/uploads\/2025\/05\/IMG_8865-1500x1000.jpg 1500w, https:\/\/www.loisium.com\/wp-content\/uploads\/2025\/05\/IMG_8865-768x512.jpg 768w, https:\/\/www.loisium.com\/wp-content\/uploads\/2025\/05\/IMG_8865-1536x1024.jpg 1536w, https:\/\/www.loisium.com\/wp-content\/uploads\/2025\/05\/IMG_8865-560x373.jpg 560w, https:\/\/www.loisium.com\/wp-content\/uploads\/2025\/05\/IMG_8865-290x193.jpg 290w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns has-light-gold-background-color has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>A brief overview<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At LOISIUM Wine &amp; Spa Hotels, wine isn\u2019t just served \u2014 it\u2019s celebrated through art, architecture, and storytelling. Since 2003, Swiss artist Hugo Schaer has shaped the visual identity of LOISIUM with his distinctive hieroglyph-like symbols. Found across locations in Austria and France, these signs guide guests through wine cellars, tasting rooms, and shared spaces \u2014 blending culture, creativity, and curiosity into every visit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The most important facts summarized<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Schaer\u2019s symbolic language brings wine history and culture to life in a visual way.<\/li>\n\n\n\n<li>The first LOISIUM experience, now known as the WeinWelt, opened in 2003 in Langenlois.<\/li>\n\n\n\n<li>His works can be found across LOISIUM Hotels in Langenlois, South Styria, and Champagne.<\/li>\n\n\n\n<li>Highlights include etched murals, interactive sculptures, and engraved bronze columns.<\/li>\n\n\n\n<li>LOISIUM blends design, architecture, and storytelling \u2014 making every stay a sensory and intellectual journey.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The Signature Symbols of LOISIUM: Where Wine Meets Art<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><br>When you step into a LOISIUM Wine &amp; Spa Hotel, you\u2019re not just entering a destination \u2014 you\u2019re entering a world where wine, design, and art come together. One of the most distinctive features across all LOISIUM locations is the presence of delicate, hieroglyph-like symbols that adorn walls, columns, and installations.  These aren\u2019t just decorative motifs \u2014 they\u2019re the artistic language of Swiss artist <strong>Hugo Schaer<\/strong>, who has been part of the LOISIUM journey from the very beginning.<\/p>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"47333\" class=\"elementor elementor-47333\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62a83848 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62a83848\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f7963d2\" data-id=\"7f7963d2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7deef7a4 elementor-widget elementor-widget-loisim-booking-widget\" data-id=\"7deef7a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"loisim-booking-widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div id=\"booking-47485\" class=\"loisium-elementor-booking-widget \" >\n\t\t\t<div class=\"container-fluid expanded bg-light\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t \n\t\t\t\t\t\t<div class=\"col-md-12 text-center narrower-2 mx-auto\">\n\t\t\t\t\t\t\t<h5 class=\"urw-lg text-uppercase\">Reserve<\/h5>\n\t\t\t\t\t\t\t<div class=\"playful-sm text-uppercase mb-4 pb-3\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"col-md-12 input-fields\">\n\t\t\t\t\t\t<form class=\"form-inline flex-column flex-md-row justify-content-center py-3 align-items-md-end booking-form-widget\">\n\t\t\t\t\t\t\t<div class=\"form-group mb-4 mx-3 my-lg-2\">\n\t\t\t\t\t\t\t\t<div class=\"booking-widget-hotel-input input-group has-validation inputHotel\">\n\t\t\t\t\t\t\t\t\t<label for=\"inputHotel\" class=\"sr-only\">Hotel<\/label>\n\t\t\t\t\t\t\t\t\t<select id=\"inputHotel\" name=\"hotel-booking-selector\" class=\"form-control\">\n\t\t\t\t\t\t\t\t\t\t<option value=\"none\" selected>Choose Hotel<\/option>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<option value=\"112605\" >LOISIUM Langenlois<\/option>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<option value=\"112604\" >LOISIUM S\u00fcdsteiermark<\/option>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<option value=\"114918\" >LOISIUM Champagne<\/option>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/select>\n\t\t\t\t\t\t\t\t\t<div class=\"invalid-feedback invalid-hotel\">\n\t\t\t\t\t\t\t\t\t\tPlease choose a hotel.\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"invalid-feedback invalid-date-range xxx\">\n\t\t\t\t\t\t\t\t\t\tPlease enter a valid time period.\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"booking-widget-arrivalDate-input form-group mb-4 mx-3 mb-lg-2\">\n\t\t\t\t\t\t\t\t<label for=\"arrivalDate\" class=\"sr-only\">Arrival<\/label>\n\t\t\t\t\t\t\t\t<input type=\"date\" class=\"form-control\" id=\"arrivalDate\" name=\"start_date\" placeholder=\"Arrival\" \/>\n\t\t\t\t\t\t\t\t<span class=\"firefox-placeholder\">Arrival<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"form-group mb-4 mx-3 mb-lg-2\">\n\t\t\t\t\t\t\t\t<label for=\"departureDate\" class=\"sr-only\">Departure<\/label>\n\t\t\t\t\t\t\t\t<input type=\"date\" class=\"form-control\" id=\"departureDate\" name=\"end_date\" placeholder=\"Departure\" \/>  \n\t\t\t\t\t\t\t\t<span class=\"firefox-placeholder\">Departure<\/span>\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"form-group mb-4 mx-3 mb-lg-2 booking-form-guests\">\n\t\t\t\t\t\t\t\t<label for=\"inputGuests\" class=\"sr-only\">Guests<\/label>\n\t\t\t\t\t\t\t\t<select id=\"inputGuests\" name=\"guest_number\" class=\"form-control\">\n\t\t\t\t\t\t\t\t\t<option value=\"none\" selected>Guests<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"1\">1<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"2\">2<\/option>\n\t\t\t\t\t\t\t\t<\/select>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"form-group button-submit-group d-flex d-lg-unset ml-md-3 justify-content-center\">\n\t\t\t\t\t\t\t\t<button type=\"submit\" class=\"btn btn-underline mt-md-0 mb-2 text-uppercase\">\n\t\t\t\t\t\t\t\t\tReserve\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/form>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n        <\/div>\t\t\n\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<h2 class=\"wp-block-heading\">The Birth of LOISIUM \u2014 and Its Name<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Back in 2000, Schaer was invited by a creative agency to help develop a wine tourism destination in Langenlois, Austria. What started as a concept soon became a passion. The name &#8220;LOISIUM&#8221; itself is a fusion of <strong>\u201cLangenlois\u201d<\/strong> and <strong>\u201cElysium\u201d<\/strong> \u2014 a nod to the paradise-like feeling the artist experienced while working there. By 2003, the first LOISIUM site opened \u2014 a unique blend of museum, historical wine cellars, and state-of-the-art wine production, known today as the Weinwelt. Schaer didn\u2019t just help conceptualize the experience \u2014 he physically shaped it through his art.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2048\" height=\"1365\" data-id=\"66473\" src=\"https:\/\/www.loisium.com\/wp-content\/uploads\/2025\/05\/Loisium_Langenlois_RINARINAVIE_April24-42-scaled.jpg\" alt=\"\" class=\"wp-image-66473\" srcset=\"https:\/\/www.loisium.com\/wp-content\/uploads\/2025\/05\/Loisium_Langenlois_RINARINAVIE_April24-42-scaled.jpg 2048w, https:\/\/www.loisium.com\/wp-content\/uploads\/2025\/05\/Loisium_Langenlois_RINARINAVIE_April24-42-500x333.jpg 500w, https:\/\/www.loisium.com\/wp-content\/uploads\/2025\/05\/Loisium_Langenlois_RINARINAVIE_April24-42-1500x1000.jpg 1500w, https:\/\/www.loisium.com\/wp-content\/uploads\/2025\/05\/Loisium_Langenlois_RINARINAVIE_April24-42-768x512.jpg 768w, https:\/\/www.loisium.com\/wp-content\/uploads\/2025\/05\/Loisium_Langenlois_RINARINAVIE_April24-42-1536x1024.jpg 1536w, https:\/\/www.loisium.com\/wp-content\/uploads\/2025\/05\/Loisium_Langenlois_RINARINAVIE_April24-42-560x373.jpg 560w, https:\/\/www.loisium.com\/wp-content\/uploads\/2025\/05\/Loisium_Langenlois_RINARINAVIE_April24-42-290x193.jpg 290w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"660\" height=\"440\" data-id=\"26890\" src=\"https:\/\/www.loisium.com\/wp-content\/uploads\/2022\/05\/herbst-5161.jpg\" alt=\"Sch\u00e4r hieroglyphic engraving in metal frame\" class=\"wp-image-26890\" srcset=\"https:\/\/www.loisium.com\/wp-content\/uploads\/2022\/05\/herbst-5161.jpg 660w, https:\/\/www.loisium.com\/wp-content\/uploads\/2022\/05\/herbst-5161-500x333.jpg 500w, https:\/\/www.loisium.com\/wp-content\/uploads\/2022\/05\/herbst-5161-560x373.jpg 560w, https:\/\/www.loisium.com\/wp-content\/uploads\/2022\/05\/herbst-5161-290x193.jpg 290w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" data-id=\"26887\" src=\"https:\/\/www.loisium.com\/wp-content\/uploads\/2022\/05\/herbst-5138.jpg\" alt=\"Mettal cube with hieroglyphic engraving\" class=\"wp-image-26887\" srcset=\"https:\/\/www.loisium.com\/wp-content\/uploads\/2022\/05\/herbst-5138.jpg 600w, https:\/\/www.loisium.com\/wp-content\/uploads\/2022\/05\/herbst-5138-500x333.jpg 500w, https:\/\/www.loisium.com\/wp-content\/uploads\/2022\/05\/herbst-5138-560x373.jpg 560w, https:\/\/www.loisium.com\/wp-content\/uploads\/2022\/05\/herbst-5138-290x193.jpg 290w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">A Visual Language with Meaning<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Schaer\u2019s symbolic alphabet is more than a design element \u2014 it\u2019s a storytelling medium. At the entrance to the Weinwelt, he etched the story of the Gr\u00fcner Veltliner grape in a stylized sgraffito. Deep inside the wine cellar labyrinth, visitors encounter seven interactive metal sculptures, each revealing a different secret of wine culture. This visual narrative continues across other LOISIUM hotels \u2014 from an 18-square-meter mural in South Styria that tells local wine stories to a bronze column in Champagne engraved with 18 symbolic tales, forming the hotel\u2019s \u201cgolden heart.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Art with a Purpose<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Guests today expect more than just a glass of wine \u2014 they seek connection, understanding, and emotion. Schaer\u2019s artwork enhances that journey, guiding guests through an immersive experience of wine as <strong>culture<\/strong>, not just a commodity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI\u2019m not a wine expert,\u201d he admits, \u201cbut I\u2019m a wine lover. Wine is not just a drink \u2014 it\u2019s history, emotion, and life.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fazit<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With LOISIUM hotels now stretching beyond Austria to France \u2014 and with dreams of future expansions, the cradle of wine \u2014 Schaer\u2019s signature signs continue to evolve. Like the wines they accompany, his work matures with time, yet always retains its core: to tell meaningful stories, one symbol at a time.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At LOISIUM, wine culture goes far beyond the glass. Swiss artist Hugo Schaer has shaped the identity of each hotel with his signature symbols \u2014 a poetic visual language that weaves through cellars, walls, and sculptures&#8230;.<\/p>\n","protected":false},"author":32,"featured_media":66433,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_primary_standort":"","footnotes":""},"categories":[48],"tags":[],"standort":[],"class_list":["post-66465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spring"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LOISIUM \/\/ Hotel Champagne<\/title>\n<meta name=\"description\" content=\"\u2771\u2771\u2771 LOISIUM \ud83c\udf47 Spring Awakening: Why Champagne is Made for Slow Travel \u2713 designed to feel good \u2713 a journey into wine bliss \u279c BOOK NOW\" \/>\n<meta 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